A. MORGAN OLYMPIC GAMES TOKYO 2020 FULL
A. MORGAN OLYMPIC GAMES TOKYO 2020 SERIES

And a partnership with Olympic Games Tokyo 2020, The Official Video Game will tap into the core Gen Z passion point of gaming by pitting Team Coca‑Cola athletes against high-profile gamers in the ultimate battle for virtual gold.įinally, the #LivingOlympic award will showcase nine heroes-nominated by Team Coca‑Cola athletes- who have embodied the joint values of The Coca‑Cola Company and the IOC over the last year. Just as the IOC is hoping to attract new generations of Olympic fans through sports like skateboarding, surfing and freestyle BMX-and through authentic, relevant programming and content-The Coca‑Cola Company hopes to build awareness of both the beverages it offers and the principles it stands for.Ĭonsumers can scan specially marked packaging of Coca‑Cola products to unlock unique digital stickers. The “All Flavors Welcome” message aligns with the inclusive and progressive theme of ‘I Belong Here’.

A. MORGAN OLYMPIC GAMES TOKYO 2020 FULL

This will be the company’s first-ever Olympic campaign to highlight the full range of beverages we offer to suit all tastes and lifestyles-from sparkling soft drinks and juices to sports drinks and teas, to enhanced waters. Banner ads and other digital content featuring Team Coca‑Cola Olympic and Paralympic athletes will promote Coca‑Cola, Minute Maid, SmartWater, FUZE Tea and POWERADE, and link to the “I Belong Here” platform. The theme of diversity and inclusion extends to the “All Flavors Welcome” campaign, which highlights the breadth of The Coca‑Cola Company’s beverage portfolio.

‘I Belong Here’ is an articulation of our longstanding partnership and an invitation to the rest of the world to embrace these values.” “Our ambition is to extend beyond traditional ‘Presented by Coca‑Cola’ digital marketing efforts and create a collaborative, always-on platform. “For nearly a century, we have shared the same core values of friendship, respect, inclusion, integrity and excellence with the IOC,” said Brad Ross, VP, Global Sports & Entertainment Marketing and Partnerships, The Coca‑Cola Company. The Coca‑Cola Company is the longest continuous sponsor of the IOC, dating back to 1928. Additional activations include the “My Story Belongs Here” Instagram filter and the “My Style Belongs Here” feature enabling users to “recreate” iconic Olympic moments with graphics and fun flair. Fans can create a personal digital banner illustrating their values and identity through the “My Flag Belongs Here” tool.

A. MORGAN OLYMPIC GAMES TOKYO 2020 SERIES

The gymnasts in Tokyo said they noted all the criticism and used it as motivation to perform.The company’s “I Belong Here” includes a series of co-branded digital experiences promoting diversity and unity. There has been much discussion about the selection of the British team, with the four first-time Olympians chosen while world bars silver medallist Rebecca Downie was omitted in controversial circumstances.

I got a personal best, so I’m really happy with that, then when we saw we came third I was speechless, on the floor, crying and everything.” “So I thought I’m going to go and do the best bar routine I could ever do, which I did. “Obviously after vault I looked up and thought: ‘OK, we could potentially get a medal,’” Kinsella said. The ROC and USA teams took gold and silver. Some teams would be cowed by the possibility but they instead put up a sublime rotation on uneven bars with three excellent routines from Jessica Gadirova, Kinsella and Morgan, outscoring their qualifying routines by over a point. Then we smashed bars and we did it.”Īfter trailing for much of the competition, Britain moved up into contention with a strong vault rotation anchored by the Gadirova twins, who possess two of the best double twisting Yurchenko vaults in the world, rising to within touching distance of third place as they moved to the uneven bars. Kinsella said: “With beam we had one fall and we put that behind us, we smashed beam and went to floor and smashed floor and vault, that’s when we knew we could do this.

A. morgan olympic games tokyo 2020